Jeff Reid

Jeff Reid is an experienced marketing and sales professional with a strong background in the motorcycle and automotive industries. Currently serving as the Motorcycle Division Eastern Brand Manager at Continental since January 2012, Reid excels in establishing dealer relationships, motivating distributor representatives, managing customer service inquiries, and organizing training seminars and trade shows. Prior roles include Account Manager at Progressive Suspension, Michelin Brand Manager at LeMans Corporation, and Sales Manager at Öhlins USA, where Reid achieved significant sales growth and managed key operations. With a degree in Marketing Management from Illinois Central College, Reid has consistently demonstrated expertise in product training, promotional strategies, and effective communication throughout a diverse career spanning over two decades.