Mathias Dyrborg is an experienced marketing and event professional currently serving as an Event & Trade Marketing Specialist at Continental since 2022, where the focus includes activating the company's sponsorship of the Tour de France in the Danish market. Previous roles include Event Project Manager at Brandvenue, responsible for planning and executing events for key accounts, and Marketing & Event Project Manager at BMI Danmark, managing business development projects and multi-channel marketing campaigns. Mathias has also held positions as Marketing Consultant at Unicon A/S, where strategic business development projects were handled, and Event Project Manager at Roskilde Festival, overseeing major internal events. Academic credentials include a Master of Social Sciences in Service Management from Copenhagen Business School, alongside certifications in project management (PRINCE2) and a course in digital marketing from Bigum&Co.