Melissa Kross is an experienced marketing professional with a strong background in retention and acquisition marketing strategies. Currently serving as a Senior Retention Marketing Manager at Continued since March 2019, Kross has previously held key marketing roles at TCS, A Time Inc. Company, and The New York Times Regional Media Group. Kross's expertise includes managing multi-channel marketing campaigns, overseeing teams, and collaborating with internal and external stakeholders to achieve client objectives. Kross holds a BS in Marketing Management from Siena College and an MBA from the University of Tampa - John H. Sykes College of Business.