Hayley Alfers

Hayley Alfers is a seasoned marketing professional with extensive experience in global B2B marketing strategy, particularly in the financial services and private equity sectors. As Global Marketing Manager at Control Risks since August 2022, Hayley has spearheaded high-impact campaigns and thought leadership initiatives, including RiskMap2025 and initiatives focused on geopolitical risk and ESG marketing. Prior to this role, Hayley served as Global Marketing Programme Manager at Accenture Song, where strategic, data-driven campaigns significantly enhanced brand visibility. Previous roles include Marketing Communications Manager at Rail Delivery Group, Interim Marketing Communications Manager at New Street Consulting Group, and Group Marketing Manager at africapractice. Hayley's career also includes communications consulting positions and begins with a foundation in journalism from Rhodes University.