Michael Totten

Michael Totten is an experienced marketing professional with a diverse background in digital marketing and programmatic advertising. Currently serving as Channel Manager, Digital at Converge since January 2012, Totten leads the management and operation of programmatic capabilities for direct response clients, leveraging knowledge of multiple DSPs to achieve ROI objectives. Prior experience includes marketing management at Direct Wines, where Totten launched a wine continuity program targeting younger demographics, and a consultancy role developing digital strategies for notable brands like Scholastic and Kraft Foods. Totten's career also includes a significant tenure as Marketing Director at Grolier Inc./Scholastic At Home/Sandvik Publishing, focusing on children's book series. Totten holds a Bachelor of Business Administration in Management/Marketing from Western New England University.