Sim Lenz

Sim Lenz is an experienced professional in the fields of experimentation and optimization, currently serving as Director of Experimentation at Conversion.com since October 2016, where responsibilities have included leading conversion consulting efforts. Prior to this, Sim worked at Amaze as an Optimisation Consultant, engaging with notable clients such as Toyota Europe and Coca-Cola to enhance their online performance. Earlier experience includes roles at House of Fraser as an Online Category Executive, contributing to sales strategy within the menswear category, and Enibas Jewellery as an Online Content Editor, where social media management and SEO optimization were key focus areas. Sim began a career in the culinary field as Head Pizziaolo at Antonio's Ristorante Pizzeria, showcasing adaptability under pressure. Academic qualifications include a Master's degree in Electronic Commerce from Dublin City University and a Bachelor's degree in Accounting and Finance from the University of Lincoln.