Sam Watkins

Sam Watkins has held a variety of roles in the past decade. In 2011, they began as a Brand Representative at Hollister Co., where they learned and promoted the company's latest styles to drive sales and provided exceptional customer service. In 2013, they were a Summer Research Assistant at Farrell, White, & Legg LLC, where they provided accurate and detailed information to their supervising attorney. In 2014, they became a Digital Account Coordinator at Vivial, where they maintained and grew client relationships and managed and updated client websites. In 2016, they were a Marketing Associate at Health Carousel, where they assisted with execution of marketing campaigns, maintained social media accounts, and supported event/conference logistics. Finally, in 2020, they became a Creative Optimization Director, Account Manager, and Social Media Lead at Conversion Path, where they were responsible for understanding overall client goals and developing and executing strategies to achieve those goals.

Sam Watkins obtained a Bachelor of Business Administration - BBA from Marshall University between 2010 and 2014, majoring in Marketing/Management. Sam then went on to pursue a Master of Business Administration - MBA from the University of Dayton, graduating in 2019 with a major in Marketing. In addition, Sam Watkins has obtained five certifications from Google, including the Google Ads Shopping Certification, Google Ads Video Certification, Google Ads Display Certification, Google Ads Search Certification, and the Google Analytics Individual Qualification, all obtained between July 2019 and December 2019.