Dennis has over 15 years of experience in conversion optimization and lead generation, currently serving as the Outside World Liaison and Head of Global Happiness at Convert.com since December 2008. As the Founder and CEO, Dennis rebranded and developed conversion optimization tools and services, including A/B and multivariate testing. Additional roles include investor at Guste Les Fonts, concierge and founder at Nexopia Workspace, advisor for coworking initiatives and lead generation strategies, and mentor for startup accelerators. Dennis holds a Bachelor of Commerce from Inholland University of Applied Sciences, along with various certifications in Spanish and innovation in A/B testing.
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