Chenchen Ma is a Senior Data Scientist at Conviva since April 2022, bringing extensive experience from previous roles as a Senior Business Analyst at Meituan and a Senior Data Analyst at both DiDi and Autohome Inc. At Meituan, key contributions included user lifecycle analysis to support leadership in optimizing user acquisition and experience. During the tenure at DiDi, Chenchen led a data-driven overhaul of pricing strategies, significantly improving driver and passenger satisfaction. In earlier work with Autohome Inc, proactive identification of traffic fraud resulted in measures to restore company reputation and ad revenue. Chenchen holds a Bachelor's degree in Mathematics from the University of Science and Technology of China.
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