Alba Rupérez

Alba Rupérez's work experience begins with their role as a Senior Insights Analyst at Convosphere, which they have held since April 2022. In this position, they are responsible for monitoring and analyzing organic opinions in social networks, interpreting data and KPIs to develop strategies, and providing support to agencies and companies globally.

Prior to their current role, Alba worked as an Insights Analyst at Convosphere from July 2019. In this role, they were part of an international analysts' team, working on projects and analysis worldwide.

Before joining Convosphere, Alba worked as a Profesora at Gen/D | Data, Design & Digital in September 2022. Alba also gained experience as a Social Media Analyst at Kantar TNS from November 2018 to June 2019.

Alba's earlier work experience includes roles such as Communication at Open Eyes Project from January 2016 to June 2019, Social Media at BQ from February 2018 to September 2018, and Social Media Assistant at BQ from March 2017 to September 2017. Alba also served as a Digital Marketing Account at Keiboo from October 2016 to March 2017.

Furthermore, Alba gained experience as a Qualitative Research Intern at Firefly Millward Brown from April 2016 to August 2016. Alba was responsible for various qualitative research processes, including defining the study's target audience, conducting focus groups and interviews, and analyzing insights.

In addition, Alba worked as an Administrative Assistant at Ahorro Corporación from February 2014 to April 2015 and completed a Beca (internship) at Logintegral from August 2013 to February 2014.

Alba Rupérez has a diverse education history. Alba obtained a Master's degree in Strategic Planning in Advertising and Public Relations from the Universitat Autònoma de Barcelona. Their field of study during this time was focused on public relations, advertising, and applied communication.

Alba also pursued a degree in Business Administration at the Universidad Rey Juan Carlos. Their field of study during this program was Business Administration and Management more generally.

In 2021, Alba attended The Market Research Society where they obtained a certification in 'Creating Compelling Insight Stories'. This certification focused on research methodology.

Furthermore, Alba acquired various certifications from CUESA (CENTRO UNIVERSITARIO DE ESTUDIOS SOCIALES APLICADOS). Alba became a Microsoft Excel Specialist in 2010, specializing in Microsoft Excel 2010. Additionally, they received certifications in Web Design with Dreamweaver and CRM Online - Cloud-based Relationship Marketing.

Aside from their degrees and certifications, Alba also holds additional certifications including the First Certificate in English from Cambridge Assessment English which they obtained in November 2018. Alba also became a Microsoft Office Specialist in Office Excel 2010, certified by Microsoft in July 2015.