Cool Shiny Insights is a Cultural Relevance Consultancy founded by Kaley Mullin and Megan Collins.

Cool Shiny Insights is your scout on the cultural waters, spotting the waves before they reach shore.

We track the cultural moments, online communities, and emerging behaviors that actually matter. We focus on the people driving culture forward: Gen Z, Gen Alpha, women, LGBTQ+ folks, and people of color.

Kaley and Megan started Cool Shiny Insights after spending years deep in youth culture at YouTube and Disney. While other agencies are still figuring out TikTok, we're three trends ahead.

Remember when Target backtracked on Pride too fast and tanked their rep? Or when Quibi launched vertical video before anyone wanted it? Cultural intelligence is everything. 

You’re steering the ship, we’ll help you chart the best course.

Cool Shiny Insights

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