Bas van Outersterp

Bas van Outersterp is a seasoned marketing and data analytics professional with extensive experience at Coolblue, where current roles include Manager of Marketing Personalization and Lead Data Specialist. Responsibilities encompass leading the Marketing Personalization team, developing a Customer Data Platform, and providing analytics-driven insights across various marketing channels. Previous positions at Coolblue include roles as Lead Analyst for website optimization and Lead Business Analyst for category management, demonstrating a strong ability in managing diverse teams of analysts and leveraging data to address business challenges. Bas has also contributed to financial oversight as a member of the Audit of Accounts for Asset and gained foundational experience in online marketing and business development through roles at ZenGuard GmbH and internships. Bas holds two Master of Science degrees in Finance and International Management, complemented by a Bachelor's degree in International Business Administration.