Ralph Witvoet

Ralph Witvoet is currently employed as a Data Specialist in Web & App data at Coolblue, where contributions focus on enhancing digital analytics through automating reporting and improving website tracking for data-driven decision-making. Previous roles include Data Analyst, where Ralph specialized in split testing across multiple domains and automated processes using Cloud Run and Python, as well as maintaining an A/B test data model in Airflow. Ralph began a career in data analysis as an intern in Split Testing and Anomaly Detection, subsequently serving as a Job Student where responsibilities expanded to stakeholder management. Academic qualifications include a Master's degree in Business Information Management and a Bachelor's degree in International Business Administration from Rotterdam School of Management, Erasmus University, supplemented by experiences in teaching assistance and digital organization projects.