Tom van der Hoff is an experienced business data analyst currently at Coolblue, where contributions include implementing cross-selling initiatives in the customer journey, developing automation processes for performance assessment, leading A/B-test planning, and migrating to Google Analytics 4. Previously, Tom held roles as a product manager responsible for product performance and online visibility, and as an online marketer for the 'Student in Tilburg' platform, focusing on stakeholder relationships and KPI dashboards. Tom holds a Master’s degree in Marketing Analytics and a Bachelor’s degree in Commercial Economics from Tilburg University and Fontys University of Applied Sciences, respectively, along with relevant internships and training in online marketing and youth engagement.
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