Jaime Martínez has extensive experience in digital marketing and user acquisition. Currently serving as the User Acquisition Manager at Cooltra since May 2018, Jaime focuses on online user acquisition for both B2C and B2B markets, with a strong emphasis on strategy and performance. Previously, from October 2011 to May 2018, Jaime held the position of Marketing Online Manager at WorkMeter, directing the online marketing strategy and inbound marketing initiatives while leveraging HubSpot to enhance lead generation and brand presence. Earlier roles include a Technical Commercial Web position at Promosistem, where responsibilities encompassed e-commerce management and client relations, and a Digital Account Manager role at Rankia, overseeing content management and SEO strategies. Jaime holds a degree in Business Sciences from the University of Valencia.
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