Peter Hägg

Peter Hägg is the Affärschef of Frukt, Grönt och Blommor at Coop Sverige, bringing extensive experience in retail management from a career primarily at ICA Sweden. Peter has held various roles, including Sales Manager and Department Manager, demonstrating strong leadership and communication skills. With deep knowledge of the grocery sector, Peter has successfully managed large teams and contributed to significant initiatives in product development and brand strategy. Additionally, Peter volunteers with AjaBajaCancer, helping support families affected by childhood cancer.