Antoine Debroye

Deputy Chief Financial Officer at Coople

Antoine Debroye is the Deputy Chief Financial Officer at Coople. Antoine has over seven years of experience as a project manager, responsible for the setup and management of marketing campaigns within CRM (CDK Drive), producing automated communication based on CRM events (sales, service booking, showroom visits, purchase anniversary), running setup database queries to prove successful campaigns, and providing ongoing campaign maintenance.

At Renault Retail Group, Antoine was responsible for finance and commercial reporting, designing and implementing reporting tools on Access, SQL, Excel and VBA (Incl Writing macros & Automated updates), designing and implementing of vehicle stock forecasting tool, compiling various sources of data (purchases, sales, forecasted sales, actual stock), liaising with local business management and board of Directors with a view to gathering requirements for and producing the stock forecasts, transforming all previously manual spreadsheets into a fully automated Access database, producing queries from Dealer Management System (CDK Drive), crossing checking data from vehicle system with manufacturer data, responsible for producing business plans & propositions for business expansion (liasing with general managers, organisation of reviews, liaising with Head Office in France for approval), responsible for producing the end to end supporting processes, implementation of training plans & overall management of the CRM workstreams, and overall responsibility for the transformation and subsequent implementation of CRM for both retail and business customers (B2B and B2C).

Antoine Debroye has a certificate in Automotive Retail Management from Loughborough University, a Prince2 Practitioner certification in Project Management from QA, and a Business School certification in Marketing/Finance Strategy from IFAG Auxerre / Lyon. Antoine also has a DUT GEA in Accounting and Finance from IUT Dijon - GEA.

Their manager is Sacha Bielawski, Chief Financial Officer.

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Peers

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Timeline

  • Deputy Chief Financial Officer

    July, 2021 - present

  • Head of Business Administration

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