Vilhelm Hallström is an accomplished technology executive with extensive experience in leadership roles across various industries. Currently serving as CIO at Coor since May 2024, Hallström previously held the position of Senior Director Tech & Platforms at frog, where strategic guidance was provided to CxOs in the CX, Commerce, and CRM domains. Prior to this, Hallström was Global Director Digital Channels at Dometic Group, driving digital transformation and modernizing marketing technology. Career highlights also include senior positions at Eniro, contributing to IT strategy and transformational initiatives, co-founding the online startup bostart.se, and co-founding Establish, a consulting firm that grew significantly in the E-commerce and online business development space. An early career as CTO and co-founder of On Display Information Systems laid the foundation in digital solutions. Hallström holds B.Sc. degrees in Computer Science and Business Administration from Stockholm University.
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