Anant Nahata

Anant Nahata is a seasoned professional with extensive experience in business analysis, product marketing, and digital strategy. Currently serving as Senior Manager of Business Analysis at Copart since July 2021, Anant leads product management and marketing analytics for the Cashforcars.com division, optimizing campaigns to achieve notable reductions in cost per lead and enhancing productivity through advanced AI tools. Anant previously held various roles, including Senior Product Marketing Manager, where significant improvements in website performance and lead conversion rates were accomplished. Earlier experiences include a marketing management internship at Avatar Healthcare Inc. and founding Diziblue Technologies, where successful eCommerce operations and digital marketing strategies were executed. Anant holds an MBA in Business Analytics and Marketing from SMU Cox School of Business, along with a BBA in Marketing from Amity University Kolkata.