Lisa Wester is a seasoned marketing professional with extensive experience in email and marketing automation. Currently serving as Senior Manager of Global Marketing Automation at Copeland since May 2023, Lisa previously held the role of Senior Manager at Emerson Commercial & Residential Solutions, where efforts focused on enhancing customer experience through data-driven strategies and collaboration. Lisa's career includes founding RootedElm, delivering strategic email marketing solutions for various clients, and serving as a consultant for VeraCentra. A background in building successful email marketing programs, leadership in CRM campaign management, and execution of comprehensive marketing strategies is complemented by education including a Master of Management from Aquinas College and a Bachelor of Arts from The University of Olivet. Lisa is recognized for contributions to email communication excellence and has participated in industry discussions, sharing expertise and insights on customer engagement and email marketing best practices.
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