Carlos Sánchez is a seasoned professional with expertise in conversion optimization and user experience analysis. Currently, as the Conversion Optimization Lead at Coppel since January 2019, Carlos directs a team focused on analyzing user behavior across digital channels to identify friction points and develop validated improvement proposals through digital experimentation and quantitative and qualitative analysis. In previous roles at Coppel, including Evaluation & Optimization Experience Lead and Conversion Rate Optimization Analyst, Carlos coordinated teams to enhance conversion strategies and user accessibility. Prior to Coppel, Carlos served as an SEO Analyst at ClickBalance, conducting audits on SEO best practices. Carlos holds a Master's degree in Business Administration from Tecnológico de Monterrey and a degree in Computer Systems Engineering from Tecnológico Nacional de México Campus Culiacán.
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