Cesar Chaidez is an experienced professional in retail and marketing with a strong background in omnichannel strategies and customer personalization. Currently serving as Gerente de categorías and Comprador at Coppel since August 2015, Cesar is responsible for the purchasing, strategy, exhibition, and marketing of the Impulso, Salud, and Bienestar categories. Previously, during a tenure at Universidad Tecmilenio from September 2020 to December 2021, Cesar held the positions of Gerente de Personalización de clientes and Coordinador de marketing, as well as serving as a Maestro for executive and master's programs. Cesar's educational credentials include a Master's in Big Data from Esden Business School, along with diplomas in marketing analytics and customer intelligence from prestigious institutions. Additionally, Cesar holds a Master's degree in Innovation in Business Development from Tecnológico de Monterrey and an Industrial Engineering degree from Tecnológico Nacional de México.
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