Fernando Urías is an enthusiastic advocate for digital transformation and a specialist in customer experience. They have held various roles at Coppel, including Manager of Service Quality and Analytics, where they led digital transformation projects and implemented AI technologies. Previously, as a technology strategic partner at NIR-YU, they evaluated and developed strategic projects for companies in Mexico. Fernando earned a degree in Electromechanical Engineering from the Tecnológico Nacional de México, where they developed foundational skills for their career.
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