Georch López

Georch López is an experienced digital marketing professional currently serving as the Paid Media Manager at Coppel SA de CV since August 2021, focusing on paid media strategy for Coppel, BanCoppel, and Afore Coppel. Previous roles include Growth Hacker at Anheuser-Busch InBev, as well as various positions at Best Buy, where responsibilities ranged from Digital Marketing Lead to Sr. Digital Marketing Analyst. Georch has also worked as a Paid Media Strategist at PikNik and a Digital Marketing Strategy Consultant at Valtech. Early career experiences include managing campaigns at Códice <think: web> and roles in community management and LinkedIn Ads management. Georch holds a Bachelor’s degree in Relaciones Comerciales from the Instituto Politécnico Nacional and is currently pursuing a Master's degree in Business Analytics from EGADE Business School del Tecnológico de Monterrey.