Irma Navidad is a Comunicóloga and Líder de transformación cultural currently leading cultural transformation initiatives at Coppel since 2022. They previously held positions at Coppel S.A. de C.V. where they contributed to internal communication strategies and marketing efforts between 2010 and 2016. Irma also served as a Project Manager at Hey Verne from 2018 to 2020, managing change and innovation projects across multiple organizations in LATAM. They have shared their expertise as a visiting instructor at Instituto Windsor, focusing on organizational communication and advertising. Irma has pursued further education in cultural transformation and internal communication management from distinguished institutions.
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