Jonathan Scarpetta is a seasoned media and communications professional with extensive experience in strategic roles across various leading companies. Currently serving as Integrated Media Head at Grupo Coppel since February 2025, Jonathan previously held the position of Media Director at PepsiCo Mexico Foods, overseeing media strategies from January 2022 to January 2025. Prior roles include Chief Strategy Officer for LATAM at Dentsu Aegis Network and senior management positions at GEPP, Havas, MediaCom, BPN Worldwide, IPG Mediabrands, Initiative, and Artwork Brand Stories. Jonathan's educational background includes advanced communication studies from Tecnológico de Monterrey and a Master's degree in Innovation in Marketing and Advertising from Universitat Autònoma de Barcelona, complemented by degrees in Media & Commercial Strategy and Advertising from Universidad Central (CO).
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