Lorena Medina

Lorena Medina is a results-oriented project manager specializing in customer experience optimization, with over 13 years of experience leading customer-centric strategies in international companies such as American Express, BBVA, and Walmart. Lorena currently serves as Senior Customer Experience Manager at Coppel and Director of Customer Experience at Le Petit Dessert. They hold a bachelor's degree in Mecatronic Engineering from Universidad Panamericana and are pursuing several certifications and diplomas in Customer Service Management, Design Thinking, and Neuromarketing. Their expertise has consistently driven improvements in customer satisfaction, loyalty, and retention across various sectors.