Raúl Soto

National Loyalty Manager

Raúl Soto is a seasoned professional with extensive experience in the retail and mortgage sectors, currently serving as the National Loyalty Manager at Coppel S.A. de C.V. since May 2004. With a strong background in loyalty programs, innovation project coordination, and continuous improvement, Raúl has held various senior positions including Director de programas de fidelización and Gerente de Mejora Continua at Hipotecaria Credito y Casa. Raúl's educational credentials include multiple master's degrees in business administration, a diploma in digital transformation from Tecnológico de Monterrey, and specialized training in loyalty strategy from Northwestern University's Kellogg School of Management. Raúl's expertise is further complemented by technical knowledge in industrial engineering, focusing on quality and productivity.

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