Roberto Renedo is an experienced professional in digital measurement and analytics, currently serving as the Omnichannel Measurement Senior Manager and Digital Personalization Manager at Coppel since November 2018. Responsibilities include integrating a recommendation engine and digital personalization systems, leading a digital personalization team, and devising personalization strategies. Roberto has also held roles such as Digital Measurement Manager at Coppel, where efforts focused on creating and developing a digital measurement area, optimizing investment in digital advertising, and enhancing user journeys. Previous experience includes positions as Digital Analytics Senior Consultant at Metriplica, Digital Measurement Manager at Televisa Interactive Media, and various roles in web development and administration. Roberto holds executive education credentials in Digital Marketing Analytics from MIT and Business Analytics from the University of Cambridge, alongside degrees from Instituto Politécnico Nacional.
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