Roberto Torres is the Gerente Nacional de Branding y Contenido at Coppel, where they lead a talented team managing the brand's image and communication strategies. With 19 years of experience in advertising, Roberto has collaborated with iconic brands such as Corona, BBVA, and Nissan, developing data-driven creative strategies. Previously, they held leadership roles at notable agencies including Teran/TBWA and Leo Burnett, where they significantly contributed to brand building and digital innovation. Roberto is currently pursuing an Executive MBA at Amerike México, further enhancing their expertise in leadership and innovation.
Location
Mexico City, Mexico
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