Melanie Mathieu Raffa

Melanie Mathieu Raffa has a diverse work experience spanning various industries and roles. Melanie is currently working at Copper as a Senior Customer Marketing Manager, a position they have held since February 2023. Prior to this role, they worked as a Customer Marketing Manager at the same company from October 2021 to February 2023.

In 2021, Melanie also launched their own Etsy shop and brand called Ghost Country Co. as the Owner. Melanie achieved significant success, including growing their brand's Instagram account to over 300 active followers in just three weeks and making five Etsy sales within the first three months. Melanie also established a consignment partnership with a local business and completed four commissioned custom pieces.

From 2019 to 2021, Melanie worked as a Digital Marketing Consultant at Aviva Canada. In this role, they managed a portfolio of 50+ broker relationships, actively engaging with brokers on a bi-weekly, monthly, and quarterly basis. Melanie successfully ran over 100 broker meetings and presentations, consistently growing their portfolio based on broker needs and business development.

Before that, Melanie worked as an Innovation Program Manager at Hackworks from November 2018 to May 2019. Melanie collaborated with clients to develop and implement innovation programs aligned with their business objectives. Melanie also worked closely with internal and external stakeholders to deliver exceptional programs and achieve client KPIs.

Melanie's earlier experience includes working as a Digital Marketing Specialist at Aviva Canada, where they provided digital strategy support to 1300 Canadian brokerages. Melanie audited broker digital presence and engaged in 50 broker consultations. Prior to that, they worked as a Senior Marketing Manager at Strategy Institute, where they exclusively managed the Digital Marketing for Financial Services Summit portfolio and executed marketing plans using direct and digital strategies.

In 2015, Melanie served as a Public Relations Intern for Global TV at Shaw Communications, where they wrote and edited communication materials and assisted with press release preparations. Before that, they gained experience in university settings, working as a Registrar Communications Assistant and a Student Services Communications Assistant at the University of Guelph-Humber.

Melanie started their professional journey as an International Office Communications Intern at the University of Bremen in 2014. In this role, they specialized in English communications, translating German text and reviewing previously translated materials.

Overall, Melanie Mathieu Raffa has a strong background in customer marketing, digital strategy, program management, and communications, with experience in various industries such as insurance, e-commerce, and education.

Melanie Mathieu Raffa completed their education at various institutions. In 2011, they enrolled at the University of Guelph-Humber, where they pursued a Bachelor of Arts (B.A.) degree in Communication and Media Studies. Melanie specialized in Public Relations and attended the university until 2015.

In 2017, Melanie undertook a Digital Marketing Part-Time Course at BrainStation. Although no specific degree was mentioned, this experience allowed their to gain knowledge and skills in the field of digital marketing.

During the same year, they also pursued studies at the Canadian Marketing Association. Melanie obtained a Digital Analytics Certificate with Honours in December 2017. This certification further enhanced their expertise in digital analytics.

Most recently, starting from an unspecified year and until 2023, Melanie attended the Product Marketing Alliance. Melanie completed the Customer Marketing: Core Certified program, which focused on marketing and advertising.

Overall, Melanie Mathieu Raffa's education history showcases their commitment to expanding their knowledge and skills in the marketing and advertising industry, with a particular emphasis on digital marketing, public relations, and customer marketing.