Hi, I'm John, the human behind the words at copywriting.io

Here's what I do for people.

I help them make more money simply by changing their copy. I use my battle-tested copywriting frameworks to guarantee:

☑️ websites convert
☑️ value propositions resonate
☑️ sales pages persuade
☑️ emails get clicked
☑️ forms get submitted
☑️ UX makes sense

Why spend my life doing this? 

Because:

1. Words are the only tools we have to make things happen. 
2. Nobody’s taught to write properly. 
3. Bad writing kills good ideas. 

AND…words are the simplest, fastest, most cost efficient things to change. 

Time to get second opinions. 

Here’s what interesting, successful people say about my copywriting:

"John has a rare ability to distil complex techniques into simple principles anyone can learn."

Courtney Symons—
Editor in Chief, Shopify [You must know Shopify!]

"John's principles are a playbook on how to write, and therefore, how to think."

Ludo Lacay—
Co Founder, Napo [Fastest growing new insurtech]

"These are wonderful!! Love that second one about the writer and the editor."

David Perell—
Founder, Write of Passage [“The Writing Guy” with 355k Twitter followers]

A couple of copywriting flexes:

1. Out-writing a £2.1 billion property website

"John’s email campaign was one of the best performing Zoopla have ever seen. Benchmark open rates are around 40%. His emails achieved around 60%. They wanted to know who designed these emails to offer them a job!"

Cal Graham—
VP Customer Acquisition, Wayhome

2. Launching the UK's fastest growing insurtech

"John ran key sessions to define Napo's brand positioning before we launched. He taught the team about UX frameworks and ran creative, fun sessions. Since then, our sales have sky-rocketed. Thanks, John!"

Amy Wei—
UX Program Manager, Napo

If you don't know copywriting best practice and can't afford an expert copywriter's full time, 6-figure salary...

...let me help.

Email: john@copywriting.io
Website: copywriting.io

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