Core Affinity
Lucas McCann is a seasoned executive with extensive experience in leadership and strategic growth within the association sector. Currently serving as President and CEO of Core Affinity since July 2018, Lucas oversees the development and management of affinity programs that enhance member insights for associations. As President and Owner of Big Red M since September 2021, Lucas focuses on driving revenue growth through direct sales strategies. Additionally, Lucas is a Partner at Core Adventures and previously held the position of Principal at EDGE Workplace, where the emphasis was on transforming communication within workforces. Earlier experience includes a decade-long role as Director of Finance & Operations at Meridian One. Lucas holds a B.A. in Economics from William & Mary.
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Core Affinity
Our deep expertise in developing and managing affinity programs for associations, extensive network of benefit programs, and state-of-the-art platform provide a comprehensive solution that delivers results for our clients. By partnering with us, associations will gain valuable member insights while saving time and resources, allowing them to focus on core business activities. Our programs are optimized for maximum impact, ensuring that our clients achieve their objectives. Let us help you increase your non-dues revenue, elevate your value proposition of your membership, and save you time so you can focus on other initiatives!