Core Creative
Sue Spaight is the Vice President of Insights and Strategy at Core Creative. With their extensive experience in customer insights, brand strategy, and digital marketing, Sue has successfully led strategic development for various clients in companies like GS Design, Flash of Insight LLC, and Jigsaw LLC. Sue's expertise in developing digital, brand, and content strategies has contributed to the growth and success of numerous business initiatives. Their background in journalism/advertising from the University of Wisconsin-Madison and a certificate in photojournalism from the International Center for Photography showcases their well-rounded professional skill set.
Core Creative
Core Creative is a marketing agency that helps healthcare, B2B and B2C clients overcome both external and internal marketing challenges to thrive in their increasingly competitive markets. We do so by applying our unique "Say it. Live it.®" philosophy to drive brand alignment. We believe an aligned brand is the strongest brand - it helps our clients’ audiences live healthier, more engaged lives. Core Health, Core Creative's specialized healthcare marketing practice, helps mid-market healthcare providers and healthcare brands identify their purpose and solve the unique challenges healthcare marketers face by creating campaigns and experiences that capitalize on changing consumer motivations and evolving digital, media and marketing landscapes. For more than two decades, we have put the patient at the center, using our research and insight-based approach to develop breakthrough creative that drives business impact. Our healthcare marketing expertise allows us to understand how to deliver the solutions our clients seek, building confidence they’ve found the right partner. And making it fun along the way.