You’ve got the big idea. And you know it can help your audience. But how do you get them to buy in?

You need more than a catchy tagline and slick packaging. You need a deeper connection. To their beliefs. Their wants. The things that inspire them.

Because words alone don’t move people. Meaning does.

That’s what core messaging is — the disciplined pursuit of the meaning that moves people.

Your core message connects the how, why, and what you do with the things your audience truly cares about. All in one clear, concise statement.

And it’s how you become deeply different.

Create your core message first — so you can win buy-in with all the other messaging that comes after.

This is the shared belief of the five Core Messaging founders. Accomplished storytellers, public speakers, and copywriters who came together to create a marketing discipline:
•	Michel Neray
•	Tamsen Webster
•	Brian Miller
•	Francisco Mahfuz
•	Sheperd Simmons

Core messaging is a cause. One you’re invited to take up alongside our founders — and you can get started here or at coremessaging.com.

Core Messaging

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