Ger Hayden

Ger Hayden is a seasoned professional in digital marketing, currently serving as the Director of Digital at Core Optimisation since February 2024. With a robust background in academia, Ger has also been a Digital Marketing Lecturer at UCD Professional Academy since July 2021. Previous roles include Head of Media and Marketing Performance UKI and Marketing Performance Manager at Accenture Song, as well as Digital Client Director at Mediaworks | Core, where significant account contributions included Lidl and McDonald's. At Vizeum Ireland, Ger achieved notable results as Performance Account Director, leading to a 226% year-over-year sales increase for Energia. Educational credentials include a Master's degree in Marketing and a Higher Diploma in Science in Data Analytics, both from the National College of Ireland.