CORE40 is a global performance-driven fitness brand redefining what transformation really means.

We believe results don’t come from workouts alone — they come from how people experience effort, intensity, and completion.

Built on applied psychology, nervous system awareness, and intentional class design, CORE40 goes beyond traditional boutique fitness. Every class is engineered to build:

Physical strength

Mental resilience

Confidence through challenge

Identity-level change

Founded by Dean Grafos, creator of the Beyond Lagree methodology, CORE40 blends movement science with Peak-End Theory, Focus20, and leadership-based coaching to create experiences clients don’t just survive — they remember, trust, and return to.

With studios and coaches across multiple countries, CORE40 trains both clients and instructors to lead with presence, precision, and purpose.

This is fitness for people who expect more — from their training, their mindset, and themselves.

CORE40 Studios

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