CORE40 is a global performance-driven fitness brand redefining what transformation really means.

We believe results don’t come from workouts alone — they come from how people experience effort, intensity, and completion.

Built on applied psychology, nervous system awareness, and intentional class design, CORE40 goes beyond traditional boutique fitness. Every class is engineered to build:

Physical strength

Mental resilience

Confidence through challenge

Identity-level change

Founded by Dean Grafos, creator of the Beyond Lagree methodology, CORE40 blends movement science with Peak-End Theory, Focus20, and leadership-based coaching to create experiences clients don’t just survive — they remember, trust, and return to.

With studios and coaches across multiple countries, CORE40 trains both clients and instructors to lead with presence, precision, and purpose.

This is fitness for people who expect more — from their training, their mindset, and themselves.

CORE40 Studios

This office likely focuses on fitness training and instruction, specializing in Lagree and Pilates methodologies.

448 Grove St

This office likely serves as a fitness studio focusing on Lagree training, featuring instructors and front desk operations.

Weteringschans 130-132

This office likely focuses on health and wellness activities, offering fitness programs and instructor-led sessions.

1390 Larkin St

Mabel Ng

This department focuses on providing specialized fitness training and instruction to individuals and groups, utilizing various methodologies such as Lagree fitness.

Fitness Instruction

This department focuses on delivering and managing educational programs and instructional support.

Education Services

This department oversees the organization's operational processes and financial management strategies.

CORE40 Studios

Org chart

Teams

Fitness Instruction

Education Services

Operations and Finance

Offices

CORE40 Studios

Org chart

Teams

Fitness Instruction

Education Services

Operations and Finance

Offices

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