Ginger Smithwick

Ginger Smithwick is a seasoned brand strategy leader and experience creator with over 20 years of expertise in consumer research, brand strategy, and integrated marketing. Currently serving as the Senior Vice President and Director of Brand Strategy at Cornett, Ginger focuses on crafting innovative strategies that resonate with today's consumers. Their entrepreneurial spirit is evident in their co-ownership of Hidden Ridge, a retreat and live music destination, where they have successfully driven brand development and marketing initiatives. Ginger has previously held strategic roles at notable companies including Anthem Worldwide and The Marketing Arm, and has contributed to impactful marketing efforts for numerous leading brands. Ginger holds a Bachelor of Arts from the University of Kentucky and a Master of Science from Northwestern University.