Brian Yu is a certified pricing professional with over six years of experience in the automotive industry, spanning roles from OEM to supplier. They have worked with notable companies, including Ford Motor Company, where they developed marketing campaigns and pricing strategies, leading to significant sales increases. At Continental, they established pricing strategies for the Taiwan market and provided pricing guidance to optimize profit. Brian also served as Division Engineering Capital & Expense Portfolio Lead at Corning Incorporated, overseeing a high-value capital portfolio to drive investment efficiency. They hold a B.A. in Political Science from York University and an MBA from National Chengchi University.
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