Jerilyn B. is an experienced digital analytics professional with a robust background in measurement and optimization strategies. Currently serving as VP of Digital Analytics & Optimization at Corpay since October 2022, Jerilyn previously held the position of Director in the same field from November 2019 to April 2022, where responsibilities included migrating multiple websites to Adobe Analytics/Adobe Launch and enhancing user experience through data insights and conversion rate optimization. Jerilyn's career spans various roles in esteemed companies such as Purchasing Power, RentPath, and Sharecare, focusing on web analytics, A/B testing, and strategic decision-making. Academically, Jerilyn holds a Master's degree in BTMM from Temple University, an Associate's degree in Web Design/Internet Specialist from Gwinnett Technical College, and a Bachelor's degree in Marketing from Millikin University, in addition to recent training at CXL.
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