Eva Chang has a strong background in channel marketing and sales. Eva currently holds the position of Director, Channel Marketing Asia at Corsair, where they are responsible for identifying growth opportunities for gaming peripherals and streaming in Asia. Eva develops strategic plans on pricing structure, channel promotions, supply chain, and channel launch plans. Eva also owns the overall P&L and revenue goals to increase market share and effectively communicates the value proposition of gaming products to sales teams.
Prior to Corsair, Eva worked at ASUS as the Country Manager for Notebooks. During their time there, they achieved a 51% market share of consumer notebooks in Indonesia and successfully built up the gaming market, achieving a strong No.1 market share of gaming notebooks in 2016. Eva also surveyed market trends and opened the first ROG flagship store in Asia. Eva led product planning and pricing strategies, managed country product inventory and supply chain, and drove marketing activities.
Before their role at ASUS, Eva served as a Sales PM at Quanta Computer Inc. and as the Marketing Manager at Gold East Paper Co., Ltd. At Quanta Computer, they were responsible for sales project management. At Gold East Paper, Eva maintained relationships with existing customers, led a team with market strategy to penetrate new products into the market, managed corporate marketing and communications functions, and led sustainability projects.
Overall, Eva Chang has a wealth of experience in channel marketing, sales, and management across multiple industries. Their strategic planning, market analysis, and leadership skills have contributed to their success in driving revenue growth and increasing market share in various companies.
Eva Chang studied Portuguese Language and Literature at the University of Lisbon. No information about the start or end year of their education at this institution is provided.
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