Susana Figoli

Susana Figoli is currently the Product VP for the Geofusion line at Cortex, a leading Brazilian company specializing in data intelligence for business growth. With over 30 years of experience in geographic intelligence, market analysis, and product development, Susana co-founded Geofusion, which has been a pioneer in market intelligence and geomarketing solutions for over 26 years. Previously, Susana held the position of Director and Co-Founder at Ion Information Network, where they specialized in expansion strategies for physical retail spaces across Brazil and Latin America. Susana has also contributed to academia as a professor at various institutions, including FGV and PECEGE, focusing on retail geomarketing. They hold multiple degrees, including a Bachelor’s and Master’s in Urban Planning from FAU USP and further specialization in Marketing from ESPM.