Rob Ellison is the founder of Cortex Reply, a consultancy specializing in helping businesses adopt and scale generative AI. Previously, Rob held multiple roles at Airwalk Reply from 2021 to 2025, including Head of Architecture and Principal Cloud Architect. Rob also contributed to Lynx Technology as a Senior Engineer from 2003 to 2007 and worked with BT - Global Services as an Architect and later as a Principal Platform Architect from 2009 to 2014. Currently, Rob leads a team at Cortex Reply, focusing on Cloud, FinOps, and generative AI to drive innovation and deliver tailored, cost-effective solutions for clients.
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