Lucy Liu

Lucy Liu is the Regional Head of Omni Merchandising for the Americas at COS, a position held since October 2023, where responsibility includes leading the merchandising strategy for the U.S. Prior to this role, Lucy Liu served at H&M from July 2014 to October 2023, starting as a Regional Merchandising Manager for Greater China and progressing to Global Assortment Controller at the Sweden HQ, focusing on sustainable sales growth and profitability. Earlier experience includes roles at Lafuma/LG Fashion as a Merchandiser/Buyer, where Lucy Liu optimized sales through strategic buying and assortment planning. Lucy Liu holds two Bachelor's degrees, one in Korean Language and Literature from Beijing University of Technology and another from Ewha Womans University.