Simone Williams is an accomplished digital and eCommerce leader with extensive experience in transforming online retail spaces. Currently serving as the Global Digital Director at COS since February 2023, Simone previously held roles including Director of eCommerce & Customer Engagement at Ted Baker and Head of eCommerce at WHISTLES and EAST Lifestyle. With a strong foundation in PR and marketing from Ascension and Brower Lewis PRCo, Simone has consistently driven growth and operational effectiveness across various digital platforms, spearheading cultural and operational changes within organizations. Educational qualifications include a Bachelor of Business in International Business & Advertising from Auckland University of Technology and KEDGE Business School.
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