Laura Basmer is a seasoned professional in social media strategy and creative content, specializing in the beauty and skincare industry. They have served as the Senior Brand Communication & Experience Manager at cosnova GmbH since 2016, where they spearheaded the launch of a new skincare brand, developed social media strategies, and led global Instagram channels for notable brands like essence and CATRICE. Laura began their career as a Marketing Intern at Terex Cranes Germany GmbH in 2015, gaining experience in content creation and event management. They hold a Bachelor of Arts degree in Kulturwissenschaften from Universität des Saarlandes.
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