Andréanne Lessard

Directrice, Lead Stratégie

Andréanne Lessard is an accomplished professional with extensive experience in branding, marketing strategy, and business development. Currently serving as Directrice and Lead of Strategy at Cossette since August 2016, Andréanne has a strong background in brand and business strategy consulting, identity platform creation, and market positioning. Prior positions include strategic planner and product manager, with a client roster featuring notable companies such as CAA Québec, CGI, and VIA Rail Canada. Andréanne's earlier roles encompass business development consultancy at ABCDF, brand management at evo Montréal, and strategic planning at Bravad. Educational qualifications include a Master's degree in Business Administration with a focus on Marketing Communication from Université de Sherbrooke, along with a Professional Scrum Master certification in Process and Project Management.

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