Michael Forrest is a seasoned Salesforce business analyst with over 10 years of experience in CRM implementations, system integrations, and process automation across various industries including education, consumer goods, hospitality, and currently real estate at Cotality. They previously served as a Key Account Manager at RAM Mounts, where they managed substantial accounts and led business development efforts in the agricultural sector. Currently, Michael is a Senior Salesforce Business Analyst at Cotality, gathering business requirements and enhancing system usability. In addition, they are pursuing an MBA at the University of Iowa to further develop their strategic leadership skills.
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