Alison Easter

Alison Easter is a dynamic Business Development Executive with over 20 years of experience in B2B sales across technology, partnerships, loyalty, and fintech sectors in Canada and the US. They served as Director of CDN Direct Sales at Blackhawk Network, where they significantly grew revenue and expanded the sales team. Alison held various leadership roles, including VP Sales at Cotiviti and VP Sales & Operations at Meal Kit Supply, where they established key partnerships and drove market expansion. Currently, they are the VP Sales for North America at Cotiviti and have previously been involved with TELUS Health as Director of Global Brand Partnerships, successfully enhancing revenue and team growth in the Perks platform. Alison earned a Bachelor's Degree in Psychology from McMaster University.