William McCormick

William McCormick is currently the Marketplace Channel Manager at Cotopaxi, where they drive marketplace growth and oversee daily operations. Previously, they held roles as a Marketplace Manager and Marketplace Analyst at Backcountry, contributing significantly to the company's eCommerce strategy and channel optimization. A graduate of St. Norbert College, William earned a Bachelor's of Business Administration with a focus on Accounting, Finance, and Economics, and served as a Research Analyst Fellow, presenting key economic insights at various events. Their diverse background also includes managing a fitness center and leading student employees through the challenges of the COVID-19 pandemic.